Reciprocal is an AI-native platform that turns every price change into a single, seamless workflow.
It replaces spreadsheets, email, and legacy tools with one login that walks you through every step of a price change, from finding margin opportunities to realizing revenue.
Put everything you need to make a price change into one tool.
Give sales, pricing, and leadership one place to execute changes.
Use AI to get out of operations and focus on strategy and selling.
Reciprocal was built for midmarket and enterprise distributors and manufacturers with centralized prices they change annually, quarterly, monthly, or weekly through a formalized process.
It creates a single home for every team involved when you change prices, and ensures they all work from the same data and rules.
Field
Value
Customer
Name
Revenue Impact
+$25,342
Margin Impact
+0.15%
Justification
New Product Launch
Approval
Status
Ready to Send
Reciprocal’s AI agents continuously monitor your data and tell you:
Reciprocal simplifies, streamlines, and automates every step of the process of moving from pricing idea to realized revenue:
Reciprocal drafts and distributes detailed, personalized updates to every customer impacted by a price change, automatically:
Reciprocal shows you where price changes have turned into revenue changes, and where revenue has not yet been realized, and why:
Reciprocal is an AI-native platform with configurable agents that can analyze and act on your data using your own unique rules and logic:
Every workflow in Reciprocal starts and ends with your ERP. Our tool does the following:
This creates a decision-making layer over your ERP, but keeps it your primary source of truth.
Reciprocal captures a large volume of data points. Every activity in the platform is tracked alongside its financial impact.
Reciprocal provides robust dashboards and analytics to work with this data, but can also feed them into your BI tool through API connections for further analysis.
Other pricing tools force you to follow their own rigid workflows.
Reciprocal lets you configure every workflow, approval, and AI agent to match your desired business logic. You will keep your workflow intact, but perform it faster, easier, and more precise.
Connect your ERP, ingest your data, onboard your teams, configure your workflows, and go live in two months or less.
Your data is fully tenant-contained. It never trains a shared model and is never exposed to anyone else.
Reciprocal utilizes SSO access, encryption at-rest and in-transit, and infrastructure hosted on Microsoft Azure and Google Cloud in ISO 27001-compliant data centers.
Configure user-specific permissions, row-level controls, approval workflows, and track all activities and decisions.
We want to help you realize more revenue and profit from every price change. Prior to founding Reciprocal, we worked in the pricing industry for decades, and we bring deep consultative and engineering expertise to every customer conversation.
If you are interested in Reciprocal, the first step is to schedule a free consultation. We will provide you with real insight into your pricing process and tangible value on how to improve it, even if you do not choose our tool. During your consultation, we will:
